Often in the course of our day, we hear the advice of one “expert” or another on various topics and in numerous professional fields. Our direct and peripheral exposure ranges from talk radio to talk shows; news outlets to social media podcasts. The term “expert” is used so often we tend to assume that when a person’s knowledge base sounds as if it exceeds our own on a particular subject, they must be an expert. For this reason, Realtors are frequently considered experts on the subject of real estate. From an industry standpoint, which relies on strong national branding, that is valuable. However, from a client perspective, the real estate industry does not sell real estate, people do.
In fact, an expertise in “people skills” consisting of interpersonal relations, communication, networking and negotiations are the components of being an expert in real estate which are perhaps most valuable, important and irreplaceable. Our real estate clients in Silicon Valley want to believe the person helping them is a bonafide expert, even if they consider themselves an expert on the industry, market or neighborhood. Measuring up to that level of practical knowledge and professional wisdom in order to exceed their expectations, takes more than a license and handful of designations. It takes hard work, listening skills, attention to detail, rational thought, perpetual study, extensive networking and years of riding the up and down seasonal winds of local as well as national real estate markets and trends.
The good news for us as San Francisco Peninsula Realtors is that by continually putting these faculties and skills to work in the field every day, our levels of expertise have no recourse but to continue to grow and greatly benefit our Bay Area home buyers and sellers. A clue to your level of expertise: when the number of people you call or email for answers as a Realtor is greatly exceeded by the number of people calling or emailing you with questions, it could very well be that you have become an expert in your field or location.
— William Curry, Access Real Estate, Dec. 3, 2013